Lead Link Media creates thousands of jobs daily for auto glass replacement
This Is How It Works
Lead Link Media Generates Billions In Revenue For The Auto Glass Industry. Learn How We Do It Right Here.
That was the question that started it all for us. Rewind to 2003 – our business begins with a few good clients who needed everything “web”. Before we knew it, we were building lots of websites from scratch and then watching as no one visited because our advertisers failed to do SEO or Buy Traffic.
Then of course it become more than just websites, everyone needed to find the right marketing that delivered the correct kind of new visitors or potential customers to our websites. And we quickly discovered that this was an intricate and complicated part of growing a business. Our advertisers struggled to understand Impressions and Clicks and Audiences and the different ways that marketing works and can be measured.
Lead Link Media consistently communicated with advertisers that they wished things were easier. That maybe, what if, they only had to pay for all of this online advertising “when my phone rings with an actual interested caller”…?
Well... That’s it, how about we make our advertisers only Pay Per Call and Lead Link Media Pay Per Call was born.
Pay-per-call (PPCall, also called cost-per-call) is an advertising model in which the rate paid by the advertiser is determined by the number of telephone calls made by viewers of an ad. Pay Per Call providers charge per call, per impression or per conversion.
Pay Per Call is similar to online pay per click (PPC) advertising, but induces the viewer to make a telephone call instead of viewing an external website. Both enterprises looking to reach certain locations, or local/regional businesses can benefit from Pay Per Call campaigns, because it allows customers to talk with the seller before buying a product or service.
Vendors of pay-per-call advertising attribute the growth of the model to the popularity of smartphones and claim that it reduces the costs of on-line click fraud.
Pay-per-call advertising is not to be confused with premium-rate telephone numbers. Pay-per-call is the inverse of a premium telephone number, in that the advertiser who receives the call, not the caller, is charged for the service. Since it is cost per lead advertising, the rates are higher than for toll-free telephone number service. In general, the advertiser is only billed for calls that are qualified via IVR or call center validation.
The duration of interactions (since callers spend more time interacting with the business on the phone than looking at their website) and the probability of fraud through calls is significantly reduced are factors that might increase Pay Per Call pricing, but also increases its effectiveness.
Pay Per Call Marketing Saves You Money
1, Lead Link Media runs online media campaigns where it is most likely to be noticed by an advertiser's ideal customers and to be able to respond at the moment. The advertisements include the offer to help a prospect tackle a problem: for example, offering $10 off windshield replacement or a free phone quote.
2, In the quest for a solution, viewers note the commercials or, in the case of display advertising, simply live their lives as normal.
3, Those who feel interested will pick up the telephone and call the ad number.
4, Their call is picked up at a call center, where an initial round of qualification is performed by qualified call center agents or an integrated voice response system (IVR). The caller answers questions about their interest in the bid, their preparedness in the near future to make a purchase decision, and any other qualifying questions defined by the advertiser.
5, The call is moved to the sales team of the advertiser if the caller responds in ways that qualify them to take the next step.
6, A member of the sales team receives the call, talks with the prospect to further qualify them for a minute or two (duration time), answers any remaining questions, overcomes any objections, and closes the deal.
7, Only calls that qualify are billed to the advertiser for (meaning, they last a certain amount of time because the caller fits the qualifications specified by the advertiser). The advertiser only pays for qualifying calls (and they have the last say on that, during the duration period).
Pay per call is a marketing tactic that is efficient, repeatable and successful. Year after year, product after product, service after service, you can use it. To scale up, all you have to do is to purchase more calls from your pay per call partner.
Is Pay Per Call Affordable?
It is easy to anticipate the cost of using pay per call. Any time your sales team talks to a prospect for a given amount of time, called the duration, you pay. The time period varies from situation to situation, but you usually get 30-45 seconds after the IVR confirms interest or qualification. The call becomes billable at the close of the time period. By then, for an ideal customer, the caller has demonstrated a high degree of interest and shown that they meet the requirements.
Using pay per call, the cost per purchase (CPA) is usually much, much lower than if you ran the whole campaign in-house from beginning to end. Doing it all internally might seem to be more economical than outsourcing, like tackling a home improvement project on your own. But in the same way that a DIY project can quickly turn into a costly mess, it sounds much easier to run an advertising campaign to deliver leads than it is.
The toughest parts of lead generation are moved to Lead Link Media as your pay per call partner. It's like hiring a general contractor in our home renovation scenario to oversee all the tradespeople for you to ensure that your kitchen remodeling project gets done correctly. You just decide what you want and come back when it's finished, rather than straining your back, pouring paint all over the concrete, and wasting time and money with several trips to the construction supplies store. For you, the hard part is over, and all you have to do is decide which drawer to put your silverware in.
"If you're looking for ideas to jump start sales for your business then you should talk with Rob Houglum at Lead Link Media about using pay per call leads to help generate new sales for your business. You wouldn't be able to find anyone better than Lead Link Media".
CEO at Glass America 7 yrs
CEO at Safelite Canada 12 yrs
"Lead Link Media's Rob Houglum has been an industry innovator for many years. His knowledge and skill for marketing are second to none. I recommend Rob to all businesses who want to see growth and profitability. Thanks for what you do Rob!".
President Nielsen & Moller Autoglass
VP of Sales and Marketing Mygrant Glass Company 34 Years
" Rob is an expert/leader in the pay per call industry for multiple channels but primarily in the auto glass vertical. He has been a pleasure to partner together with for 15+ years while I was managing pay per call at AT&T Adworks/YP.com. He has one of the largest networks in that vertical, was one of our top performing client and partner".
National Sales Director Thryv 4 yrs
National Sales Director AT&T Adworks 4 yrs
Senior Account Executive Ingenio 7 yrs
" For over the past ten years, I have been in the business of selling auto glass service... lots of it. After losing a major national rental car account, I was looking to backfill our capacity with a more diverse market of retail business utilizing a marketplace we knew would grow - the Internet. We needed a large number of leads daily that we could turn into prospects and customers to help fill our now slower days. Having high quality leads was paramount in making sure we could utilize our capacity.
Generating leads is a tough business, especially hot phone call leads. We tried doing it ourselves and failed miserably. We generated leads, but not fast enough and not of the high quality that we needed to close deals fast. While looking around for months to find a company that could meet our volume and quality specifications, even trying several outfits unsuccessfully along the way, we found Lead Link Media and were awash in leads ever since. Not only were we getting all the leads we wanted, these leads were converting better than anything we'd tried before or since. Same sales staff, same script, but more deals. That testifies to the high quality leads from Lead Link Media.
Lead Link tracks all the calls they generate. What this did was allow us to analyze volumes and performance. Data analysis is crucially important to our profitability, so this type of data is quite helpful. Every phone call is recorded and we listen to them every day so we can judge the effectiveness of our sales crew. If there's a weak link, that person is taken out of the phone queue and given more training, including listening to themselves as they talk to prospects. This has helped our reps build confidence and close more sales.
Lead Link also grades and scores our calls, for a couple of reasons. First, accurate billing is of vital importance to both of our organizations. They want to get paid for valid calls and we don't want to pay for invalid calls. That's easily handled by their grading and scoring system, where they cast out dropped calls and wrong numbers before billing us. The great part is that, because we can listen to all of the recorded calls, we can audit their audit process and feel comfortable that we're only paying for good calls. Moreover, they frequently send us recordings where there may be a need for more sales rep training, as our success goes hand-in-hand with theirs.
For some data on this endorsement, our company grew from 0% retail revenue in December 2009 to nearly 40% of our total revenue in March 2011, largely because of Lead Link Media. We had seen growth exceed 1,000 valid prospect calls per day looking for our service. The results are simply phenomenal.
I give a hearty endorsement to Lead Link Media. Their Live Lead Generation System has certainly worked for us!"
Auto & Truck Glass by Guardian Industries
"We are a newly founded auto glass company whose main three goals was to book calls. We utilized many different "pay-per-lead" programs with some success. We found Lead Link Media and immediately liked the way they are set up. Pay per call is a wonderful program that makes our phones ring. For a start up company, phones ringing is amazing. Lead Link Media is very versatile and works with any budget. With real time changes, we can increase calls when slow and easily back off when busy. I would highly recommend Lead Link Media for any company who is looking to have solid inbound call leads. 5 Star Service. Thanks Rob!"
San Clemente, CA
"What a remarkable company! Ballast Auto Glass Services has used Lead Link Media since September 2006 and each time we have received phenomenal service. The team has shown us that they have a genuine interest in their customers which reflects 'gold-standard service. We are definitely customers for life because you have made us feel a part of the Lead Link Media Pay Per Call family. Thank You Rob!"
Ballast Auto Glass Services
"Bought 5 pay per call leads, and made over $2,000 from 3 out of the 5 leads. Not bad at all for the $200 investment. Thanks Rob!"
Lee Auto Glass
"The service provided by Lead Link Media is first rate. Also the quality of calls geared towards the sales of Windshield Replacement is the best we have ever had. I highly recommend Lead Link Media Pay Per Call to other businesses that ask me about marketing companies. Thanks Rob!"
Schafer Windshield Replacement
San Diego, CA
"The pay per call lead service that Lead Link Media provides us has been a very good service for my business! Thanks Rob"
"I am a small business owner out of a lower to middle class town. Since we have started our journey with Lead Link Media our phones do not stop ringing with new jobs. We are very happy and extremely satisfied with the services and customer service especially you have provided, so therefore we will continue using Lead Link Media and in the future. Thanks Rob for making our business come to life!!!"
Boon Auto Glass
"A big shout out thank you to Rob at Lead Link Media for his excellent support services in providing our company with prospective customer jobs and gaining brand name recognition online. We love the customized pricing and easy integration! I would recommend Lead Link Media to anyone looking for quality leads. Thanks Rob!"
"My name is Mary and my husband and I run a small auto glass shop. Our business was very slow and we needed to reach more customers. We contacted Lead Link Media and came on board. We have received over 200 Live Call Leads that turned into jobs. I highly recommend Lead Link Media!"
"Lead Link Media has a great Pay Per Call service especially for auto glass installers out there on the edge — great customer service and leads... try it today! It's a convenient pay per call lead service right to your phone... very good. Thanks Rob!"
BM Auto Glass and Repair
"Lead Link Media is killing it! Pay Per Call is a great service. I would recommend anyone to try it out! Since I've continued to stay with them, I receive more calls a day then I can even get to. That great! Thanks Rob and Lead link Media!"
"Lead Link Media's Pay Per Call Program has really helped me market my business where I get good incoming calls from paying customers. Try this place out and you will honestly have good customers that you can establish in your own customer base. Thank you all at Lead Link Media for providing us quality pay per call leads, you are helping in creating jobs for people around us as we continue to grow!"
Awesome Auto Glass
"Within my first month of signing up for Lead Link Media Pay Per Call Program, I not only received great customer calls but also one that led to a huge job requiring 50 energy efficient patio doors to be installed. The Lead Link Media team really worked with me and cared about my business and produced real results — I could listen and see all the calls they generated and everything was completely transparent. I felt like the customers they delivered were specifically for my business and I would highly recommend Lead Link Media Pay Per Call Performance Program to other contractors. Thanks Rob!"
Home Glass Services
"Lead Link Media is the best pay per call service on the market. I use them for my auto glass repair company — all you have to do is keep money on your account and they will do the rest. All calls are good calls from people that need your service. No games — very upfront about everything. Thanks Rob!"
Atlanta Glass Service
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Auto Glass Shop Business Development By Lead Link
103 S US Highway 1, Unit F5 Jupiter, Florida 33477
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