Lead Link Media Pay Per Call Advertising creates quality New Customer connections. All you have to do is answer the phone and close the deals!
Lead Link Media has spent 20+ years building an online web presence for thousands of small to large corporations globally. Lead Link Media knows what it takes to convert web searches into live customers.
For over 20 years now Lead Link Media has brought high quality customers to thousands of professionals with our innovative Pay Per Call Marketing service. We stand behind our product because we know it works. But it only works if our clients answer their phone.
Let’s talk and see if we’re the right fit.
Get Your Phone Ringing Today
That was the question that started it all for us. Rewind to 2003 – our business begins with a few good clients who needed everything “web”. Before we knew it, we were building lots of websites from scratch and then watching as no one visited because our advertisers failed to do SEO or Buy Traffic.
Then of course it become more than just websites, everyone needed to find the right marketing that delivered the correct kind of new visitors or potential customers to our websites. And we quickly discovered that this was an intricate and complicated part of growing a business. Our advertisers struggled to understand Impressions and Clicks and Audiences and the different ways that marketing works and can be measured.
Lead Link Media consistently communicated with advertisers that they wished things were easier. That maybe, what if, they only had to pay for all of this online advertising “when my phone rings with an actual interested caller”…?
Well... That’s it, how about we make our advertisers only Pay Per Call and Lead Link Media Pay Per Call was born.
Pay-per-call (PPCall, also called cost-per-call) is an advertising model in which the rate paid by the advertiser is determined by the number of telephone calls made by viewers of an ad. Pay Per Call providers charge per call, per impression or per conversion.
Pay Per Call is similar to online pay per click (PPC) advertising, but induces the viewer to make a telephone call instead of viewing an external website. Both enterprises looking to reach certain locations, or local/regional businesses can benefit from Pay Per Call campaigns, because it allows customers to talk with the seller before buying a product or service.
Vendors of pay-per-call advertising attribute the growth of the model to the popularity of smartphones and claim that it reduces the costs of on-line click fraud.
Pay-per-call advertising is not to be confused with premium-rate telephone numbers. Pay-per-call is the inverse of a premium telephone number, in that the advertiser who receives the call, not the caller, is charged for the service. Since it is cost per lead advertising, the rates are higher than for toll-free telephone number service. In general, the advertiser is only billed for calls that are qualified via IVR or call center validation.
The duration of interactions (since callers spend more time interacting with the business on the phone than looking at their website) and the probability of fraud through calls is significantly reduced are factors that might increase Pay Per Call pricing, but also increases its effectiveness.
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