Search Engine Optimization

Lead Link Media SEO Programs are implemented using a strategic methodology.

First is Discovery: We collaborate with our clients to define specific marketing and advertising goals and objectives.

Second is Analysis: We conduct thorough business and website analyses before creating an effective strategic plan and comprehensive measurement techniques.

Third is Marketing Campaigns: All advertising campaigns are developed and launched and effectiveness tested to ensure optimal customer results and marketing goals are reached.

Fourth is Reporting: During the campaign, we continually review our clients’ programs to measure effectiveness (ROI). Clients are provided reports as often as needed to demonstrate value or adjust marketing strategies. With this method, we meet and far exceed our clients’ marketing objectives and advertising goals.

Search engine optimization aka SEO is the process of affecting the visibility of a website or a web page in a search engine's natural or un-paid organic search results.

In general, the earlier or higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. The Best Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.


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